#Message Analytics

[tanlakarix]

The Advantages of Using an SMS API for Your Business

According to research, more than 90% of consumers like to receive SMS texts from local businesses as part of their communication. And nearly 75% of those polled indicated they found supporting businesses that use text messaging easier.

Customers are far more likely to read SMS than email since messages are more accessible and individuals check their phones dozens of times per day. So, it’s no surprise that more and more firms are utilizing mass text messaging.

If your company presently uses or is considering using text messaging for customer communications, a messaging API might be extremely beneficial.

An API avoids the time-consuming chore of manually typing text messages and is a simple approach to simplify and streamline the process.

In this article, we’ll go through the benefits of using a messaging API for SMS communications, as well as the benefits of collaborating with an SMS provider.

But first, let’s go through exactly what we mean when we talk about APIs.

What is an API?

A software go-between that permits communication between two or more computer platforms, applications, or systems is known as an application programming interface (API).

APIs are all around us, even if you don’t realize it. An API is used every time you use a taxi app, make a mobile payment, or modify the temperature of your home from your phone.

Consider an API to be the intermediary between two applications. And, even though we can’t see it, APIs put in a lot of effort.

The Messaging API (SMS API) is an API platform that allows your company to incorporate SMS messaging into current products.

You can use an SMS gateway to transmit messages swiftly and efficiently to customers all over the world. You’ll be able to send hundreds, if not thousands, of SMS to your audience from your desktop in seconds.

What are the benefits of a messaging API for your business?

Let’s look at the benefits of the messaging API and why it makes consumer SMS communications easier and faster than ever before.

Message Automation

The ability to automate the delivery of bulk text messages to your SMS list is one of the most significant benefits of using an API.

This automation saves you time and money by speeding up your workflows and requiring fewer staff to manage your customer messaging manually.

There is no need for manual intervention, for example, if your organization sends a certain quantity of SMS messages regularly. An SMS API can disseminate those messages without you needing to do anything.

Furthermore, time-sensitive messages can be planned to arrive at precisely the proper time. This is perfect for sending out customer communications like appointment reminders, order confirmations, or delivery status updates.

Feature tracking

When using text messaging to connect with your consumers, it’s critical to ensure that there are no bugs in your system and that everything works properly.

An API allows you to trace delivered messages and guarantee they get to their intended destination. You’ll also get useful information on how quickly your messages were delivered and opened by their recipients.

Flexible messaging

One of the best things about SMS APIs is the level of flexibility they provide, as they are customizable to meet the demands of your organization.

You can interface your API with a variety of apps and select from a variety of other features to utilize with your message.

Excellent security

APIs, with their secure gateways, give you peace of mind that the messages you send to your recipients are secure. Most APIs are encrypted to provide clients with the highest level of security and protection.

What are the advantages of collaborating with an SMS provider?

Next, consider the benefits of collaborating with an SMS provider to construct your API rather than building it from scratch.

Add microservices.

An SMS provider can incorporate several microservices into your product, such as multi-factor authentication (MFA) or appointment reminders, in addition to enabling the sending and receiving of SMS messages via an API.

While it is possible to integrate microservices on your own, it can be complex, difficult, and time-consuming. Things can go wrong even if you have the best talent on your team.

Reduce risk levels.

When you create your API software from scratch, you must address a slew of security risks.

SMS APIs are frequently targeted by hackers. Inadequate security exposes sensitive data on the cloud to attackers who can simply edit, delete, or steal it.

However, with an SMS API provider like Karix, you can safeguard your SMS system from security concerns with anti-spam, anti-fraud, and anti-bugging security capabilities.

Eliminate message fails!

Working with an SMS provider ensures that every SMS or push notification you send is delivered to its intended recipient every time.

If your primary provider fails, fallback carriers like WhatsApp, Facebook Messenger, Instagram, and Twitter will ensure that your message is delivered. Your message failure rate will be reduced to 0%.

Easily track performance.

Tracking SMS performance, outcomes, and delivery data can be difficult when your company uses different messaging platforms and applications.

SMS service providers will give a complete reporting system that collects data from your numerous message providers and stores it in one convenient area. This allows you to view your SMS performance across all nations and platforms at any moment.

Build without code!

Building a unique SMS API system necessitates extensive knowledge, which typically necessitates assembling and recruiting a team of highly competent coders, web developers, and app professionals.

However, if you use a no-code API solution like Karix, you won’t need to hire dozens of new staff. Everything you need will be available on a single platform at a fixed price.

Choose the best API provider.

API is a very helpful software interface that allows two apps to communicate with one another. A messaging API provides broad messaging capabilities, ranging from mass SMS message automation to feature tracking.

Karix could be the ideal solution if you’re seeking a dependable and competent SMS API provider.

Karix is a simple platform that allows you to send and receive SMS text messages while lowering messaging fees, increasing client engagement, and increasing conversions without the need for coding.

Karix’s smooth SMS integration enables you to interact with numerous messaging providers via a single API, maximizing the outcome of every SMS or push notification you send.

For More Info: https://www.karix.com/products/sms-solutions/

[okawarihappylife]

i am once again thinking abt the lost potential that is hypmic.

[worldofgoo]

My philosophy about how I engage with and evaluate stories has shifted a lot over time but I do think fundamentally "did I enjoy this?" is still the main question I ask myself when coming out of it. It's just the things that make me enjoy something might sometimes be because it was interesting, thought provoking, etc. because those are things that are fun for me to turn around in my head and digest. So I am having fun in my own way critiquing and nitpicking things or watching/reading "dry" or "unpleasant" or "bad" things.

I guess I'm saying this because I just saw a post kind of framing the "I like to think about the things I engage with" in like a kind of condescending "I'm not like other girls" way but I feel like presenting it more as like. People have different hobbies and ways of thinking about things. I guess because explaining it that way can also help bridge the gap between you and somebody that doesn't enjoy things the way you do instead of you stewing in resentment/alienation about nobody getting you lol

[musical-chick-13]

I DO, however, want to take the time to say that "Enjoying a dynamic as a horror story/as something incredibly fucked-up that should never in any way be replicated in real life" and going "Aw, look at them, they're in love, I hope they're together forever!!" are not necessarily mutually exclusive.

[merakiui]

= user izuna sent mail 💌 =

= open gift box! =

+ 🧪💕 100

Meraaaaaaa! I hope this letter finds you well. Sending all of my love potions to you because you're always feeding us so well with meals~ no over working okay? Remember to take rest days! Your out of this world writing is no easy feat! Take care of yourself or else I will be angy!

I hope you enjoy your Christmas this year (⁠｡⁠･⁠ω⁠･⁠｡⁠)⁠ﾉ⁠♡

I might be cooking up some thoughts for our underated boy, Silver. I literally eat up any thoughts for him~

Ooh by the way, what are your thoughts on the new HSR characters? All of them are so sexy (⁠~⁠￣⁠³⁠￣⁠)⁠~

Remember to take enough rest, drink water, and take care of yourself okay?

Xoxo, Izuna.

= End of mail =

ଘ(੭◌ˊᵕˋ)੭* ੈ♡‧₊˚ AAAA IZUNAAAAAA!!!! Thank you for such a kind mail!!!! I'm sending you so many love potions in return because you deserve them and much more hehe!!! :D even though I did overwork myself a tremendous amount this week, I have finally finished all of the items on my academic schedule and now there will be no more overworking!!! I can now take a rest. (⸝⸝ᴗ﹏ᴗ⸝⸝) ᶻ 𝗓 𐰁

:O !!!! Silver thoughts!!! I will be so happy to feast on those thoughts. I love Silver even though I haven't written a lot for him yet. ^^;;; if you ever finish cooking, I would love to munch on them!! I just know they will be delicious thoughts!!!! >w<

As for the hsr characters.... SO PRETTY!!!!! DR. RATIO SHALL BE MINE (so long as I can win the 50/50)!!!!!! ᕙ( •̀ ᗜ •́ )ᕗ I got back into playing hsr and now I'm slowly catching up in the main storyline!!!! Gepard is still my number one. <3 uuuwuwwaaaa he's so beloved,,,

I will definitely make sure to rest and drink plenty of water!!! Please also do the same!! Take care of yourself and enjoy the holiday seasons!!!!!! :D xoxoxoxoxoxoxoxoxo!!!!!!!!

[1introvertedsage]

I embrace the dance between my analytical wisdom and my wild, untamed side, finding harmony and integration within myself.

[smsgatewayindia]

Elevating ROI through Personalized Voice Call Marketing: A Strategic Approach for Targeted Audience Engagement

In today's competitive market, businesses are constantly seeking innovative ways to connect with their audience, reduce operational costs, and ultimately boost their return on investment (ROI). One of the most effective strategies emerging in this realm is personalized voice call marketing.

[shayenaxcrino]

Project on Gym Management Software by Xcrino

The Project on Gym Management Software by Xcrino aims to provide a comprehensive solution for gym owners and managers to effectively manage their fitness centers and improve member satisfaction. This cutting-edge software offers a wide range of features and tools that streamline operations, enhance the member experience, and drive revenue growth. By leveraging the power of the Yoactive Gym Management Software, gym owners and managers can effectively manage their fitness center, improve member satisfaction, and increase overall revenue and profitability.

[rook-writes]

extremely rare writing blog reblog here but on paragraphing i always think about the old tiptop post that circulated around tumblr a while back. for those that have never seen it, tiptop stands for time, place topic, person. these are practical ways to split paragraphs, but also, that last one is especially important for how dialogue reads. standard formatting is useful in that regard.

also, paragraphing (in my experience) has a similar purpose to syntax diversity in that they're about how a piece Flows(tm). all different elements of what you do when writing can affect flow, as well as tone and mood. but on a basic level, syntax and paragraphing are peas in a pod. what you put where, and how you break it up, will always affect how an audience absorbs information.

that said, i want to highlight that you can still learn important skills from employing techniques inspired by other mediums. obviously they shouldn't be the only thing you use, but there's a reason a lot of creative writing programs will make you study more than just your focus (the MFA i'm looking at makes you do that, and my undergrad degree did as well). learning from other mediums of writing helps us innovate with the way we use language.

do i think books should be written like movies? nah, not really. but while i was looking for the tiptop post to make sure i quoted it right, i saw another post i reblogged about paragraphing that talked about people wanting to capture the feelings that movies invoked in them.

(hell, it's literally the last post we reblogged here)

studying elements of the stories we like can help us learn how to elevate our craft. for my money, i've learned a lot about paragraphing by working on personal comics (and more comic-oriented people than i have noticed that paneling and paragraphing are far from entirely divorced concepts). thinking about what i want a reader to see versus what i want them to know has been a lot of fun as i've gotten back into writing recently. but that's less related to paragraphing and more just me trying to develop "show and tell" techniques (in this case, showing one thing while a character is telling another).

that was kind of a tangent. anyways.

at the end of the day, paragraphing is, like many other elements of writing, a stylistic thing. it's going to vary from writer to writer, and for people building a style of their own, you'll really need to pull from more than just visual media if you're writing something not intended to be visual.

if you want to write film scripts, do it! but understand that you'll be severely limiting yourself if you only sup your style on the way film crafts stories.

i think people who complain about paragraphs being too long should just read/write screenplays instead. some of us actually enjoy reading

[tanlakarix]

How SMS Marketing Benefits Your Business

https://www.karix.com/products/sms-solutions/SMS marketing has risen to prominence in corporate growth tactics in recent years.

It is predicted that by 2023, there will be 7.33 billion mobile phone users worldwide, and nearly all of them will be able to send and receive SMS, making SMS the most widely used communication medium on the planet.

SMS texting, on the other hand, has progressed from being solely a person-to-person (P2P) communication channel to a new and inventive approach for businesses to communicate with clients. Through two-way communication, Application-to-Person (A2P) SMS systems now promote user growth, supplement marketing efforts, and deliver new levels of customer support.

Nonetheless, text messaging is more than just a solid medium for reaching customers — A2P SMS should be an important element of your growth and marketing strategies.

Here, we define SMS marketing, discuss the benefits of SMS marketing for businesses, best practices, and how to get started.

What is SMS marketing?

SMS marketing is a business approach that uses text messages of up to 160 characters to deliver promotions, time-sensitive information, reminders, feedback, and other information to customers.

SMS can be used by businesses to distribute promotional coupons and discounts, direct clients to their website or app, link customers to agents, reduce contact center lines, and collect feedback via surveys.

In contrast to social media marketing, where communication is open to all, customers must opt-in to receive SMS marketing messages from firms.

SMS is a marketing medium with a high ROI for organizations, with high delivery and open rates and relatively inexpensive expenses, which is why we’ve seen more firms turn to SMS to better their marketing efforts.

According to our most recent messaging trends research, there will be 75% more SMS contacts between businesses and customers on our platform in 2022 than there were in 2021. And 16% of these contacts were

about customer involvement and marketing.

Why is SMS marketing important?

SMS is valuable to consumers for security, verification, transactions, updates, and now corporate communications. Because it is direct, personal, and straightforward, A2P SMS is an excellent channel for marketing, support, and client growth.

SMS marketing is an excellent supplement to existing digital platforms, particularly for real-time offers and discounts. SMS supplements other marketing channels by giving clients control over how, when, and where they hear from businesses. With an average open rate of 98% and a response rate of 45%, SMS promotions have a tremendous appeal for reaching your most engaged clients.

Opting in to receive messages, particularly text messaging, indicates not only interest but also customer involvement with your brand. Customers that are engaged are more inclined to participate in loyalty programs, promotions, surveys, and updates.

SMS marketing also alleviates customer care issues. SMS, in addition to phone or email, gives another means for clients to communicate with your agents, from rapid replies to simple inquiries to an alternative to sitting on hold.

Benefits of SMS marketing

SMS marketing has numerous advantages for both your company and your clients. The following are the top ways text message marketing can help you achieve your goals:

Global reach

As previously said, most of the world’s population (about 93%) has a mobile phone, and most (if not all) of these phones can send and receive text messages. This means that firms that use the channel can reach practically all their customers anywhere in the world.

Cost-effective

SMS campaigns are less expensive than traditional marketing and promotion methods. They experience increased engagement, including high open and response rates. Businesses that use SMS marketing should expect a greater ROI than those that use other marketing channels. It will also be easier to track progress and make changes as needed.

Versatile

Text messages can contain any type of textual material, giving them a quick and easy way to address any business use case. You can communicate effectively:

Onboarding information, promotions, delivery updates, appointment confirmations, surveys, and more

The 160-character limit also discourages you from composing lengthy communications, allowing you to focus on providing critical information to customers as fast as possible.

Reliable

SMS is one of the most dependable mediums for ensuring that your communications are received and opened by your customers. SMS has a 98% delivery rate on average, and if you utilize it through a well-connected platform, you can expect quick delivery with little to no downtime. And, because 90% of text messages are opened within the first three minutes, your clients are more likely to receive the critical information you give them.

It’s also a non-internet-required channel, allowing users in remote regions with little to no Wi-Fi or cellular data to send and receive messages from their favourite companies.

SMS marketing best practices

It’s one thing to deploy SMS as a new marketing channel, but there are a few recommended practices to follow if you want to get the best results:

Collect opt-ins.

Before you begin reaching out to your clients by SMS, you must obtain a clear opt-in from them. You can accomplish this by using their communication settings when they join up for your service, during checkout when they make a purchase, or via additional channels such as phone or email. Customers must opt-in to receive marketing text messages from your company, regardless of whether you have their phone number from past transactions.

Customers must be informed of the following:

Messaging or data rates may be applicable.

How frequently you will send messages (how many times per day and whether the frequency can be changed)

When you intend to deliver messages (time of day)

What kind of stuff you’ll be sending (and whether they’ll be able to choose their own)

The penalties for failing to obtain consent and spamming clients can include large fines or being barred from sending future messages.

Offer opt-out options.

Customers should be able to opt out of receiving SMS marketing messages in the same manner that they can opt out of receiving email subscriptions. You can express it via text message, provide it through other channels of contact, or have a clear area on your website or app where customers can update their preferences and opt out of certain channels.

Follow SMS limits.

We recently discussed SMS restrictions and the best practices for dealing with them. And, while there are ways to circumvent the 160-character limit, such as converting UCS characters to GSM characters, it’s advisable to stick to the initial limit to avoid potentially fragmenting your client experience. Messages that exceed the SMS character limit will be delivered in fragments, causing confusion and low engagement.

Send messages at the right time.

Businesses that want to improve consumer communication can choose from a variety of tools and solutions. Using artificial intelligence for SMS marketing can help you assess your consumers’ engagement history to determine the optimum moment to send a message. A message’s open and engagement rates can be influenced by its timing. Consider the contrast between messages received at 1 a.m., when you’re most likely asleep, and ones received at 1 p.m., when you’re most likely scanning your phone during a midday break.

Use it alongside other channels.

When employed as part of a larger omnichannel communication strategy, SMS becomes even more potent. SMS can be used as a major marketing channel or as a backup option for other channels such as push notifications. Because of its excellent delivery rates and lack of reliance on the internet, marketers can use cross-channel communication to ensure their customers receive their messages and can contact their support teams at any time.

Make it conversational.

Sending one-way promotional SMS may have been a useful technique when mobile marketing was first becoming popular. Customers nowadays, however, want brands to communicate with them in both directions. And that appears to be the only way to keep them interested. Implementing two-way conversational SMS marketing can therefore result in even higher ROI, client happiness, and open rates.

SMS Marketing use cases

SMS, as previously said, can be utilized for a variety of marketing purposes. Here are a few ways to interact and engage with your clients using text messages:

Welcome message.

Welcome letters are an excellent method to greet new clients and provide crucial information to them. It’s also an excellent method to confirm they opted in and can now expect you to send them SMS messages. Give them a friendly greeting and take advantage of the opportunity to direct them to your website or app.

Promotional discounts

Use SMS to notify clients of new deals or to provide them with an additional discount code for opting into your SMS marketing communication.

Seasonal campaign

Seasonal campaigns or products are only available for a limited time, and SMS is the perfect method for ensuring your clients receive and read information about your latest offerings on time.

Upsell or cross-sell.

Utilise consumer purchase or conversation histories to recommend new items or services based on previous encounters. Keep in mind that customized SMS marketing is the most effective strategy to increase engagement.

Loyalty programs

Customers should be reminded of their current point balance and what they may buy with it. Share additional information about your loyalty program that they may not be aware of to influence interaction on your website or in your app.

How to set up SMS marketing

You have the option of creating your SMS marketing messages. Simply buy SMS messages from a carrier and send them to clients. However, because it can be costly and time-consuming, this approach has yielded less than optimal results in most cases.

The other alternative is to hire a communications provider who will perform all the legwork for you. These suppliers have already established global connections and frequently give an easy-to-use solution to make messaging quick and effective.

SMS marketing messages can be easily set up using omnichannel communication systems. You can use a drag-and-drop interface to create dynamic messaging flows that send out specific automated messages based on user behaviors. Personalizing marketing messages and increasing engagement will be easier with solutions that use consumer data to generate customer profiles.

An omnichannel customer engagement solution, for example, can provide additional benefits such as send time efficiency and real-time analytics and reporting. This will help you boost your overall SMS marketing outcomes by employing data-driven technology such as artificial intelligence.

For More Info: https://www.karix.com/products/sms-solutions/

[artofnancydrew]

Flowers and Birds, by Hsiao Yung; hanging scroll, ink and colors on silk, ca. 10-11 century CE

Hsiao Yung was a nobleman of the Kingdom of Liao (907-1125 CE) which occupied Manchuria and part of North China. An admirer of T'ang art, he would ask the Liao ambassadors sent to the Sung court to buy in China the paintings he liked, no matter how high the cost might be. He studied the masterpieces they brought back to him and became an artist in his own right. Flowers and Birds is a magnificently colored picture showing bamboo leaves, hibiscus and other flowers, with partridges and other wild birds flying or perched on crags. It is a rare masterpiece by a Liao artist. The picture was signed by the artist and bears his seal. Collection: National Palace Museum, Taipei, Taiwan Republic of China Information from here; backup version

Found in: Message in a Haunted Mansion, Nancy's room

[technologyequality]

Boost Revenue with AI: How Automated Chatbots Turn Leads into Paying Customers

Boost Revenue with AI How Automated Chatbots Turn Leads into Paying Customers Imagine having a salesperson that never sleeps, never gets tired, and never drops the ball on follow-ups. Sounds too good to be true?  Not anymore. With AI-powered chatbots, you can automate lead nurturing, handle objections, and close deals 24/7, all without lifting a finger. This isn’t about replacing human…

[adambernard55]

3 Ways to Boost Sales with Artificial Intelligence

Delivering Hyper-Targeted Ecommerce Experiences The era of generic, one-size-fits-all ecommerce experiences is fading fast. In its place, we’re witnessing the rise of hyper-personalization, driven by the power of Artificial Intelligence (AI). Gone are the days of basic product recommendations. Today, AI algorithms can analyze vast amounts of customer data – browsing history, purchase history,…

[jakeworldfax]

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[thebigunit]

What is a Landing Page and How Does it Work?

landing pages are a useful tool for generating leads, 67% of medium-sized businesses consistently use them.

[nec-india]

In today’s digital age, identity theft has become a pervasive and costly crime that affects millions of individuals and businesses worldwide. As cyber criminals employ an increasing number of sophisticated tactics to steal personal and financial information, the need for advanced safety features and measures has never been more pressing.